{"id":1905,"date":"2025-03-17T11:44:20","date_gmt":"2025-03-17T10:44:20","guid":{"rendered":"https:\/\/www.exestudi.com\/projecte\/ginebra-murtra\/"},"modified":"2025-12-16T12:48:40","modified_gmt":"2025-12-16T11:48:40","slug":"ginebra-murtra","status":"publish","type":"projectes_cpt","link":"https:\/\/www.exestudi.com\/en\/projecte\/ginebra-murtra\/","title":{"rendered":"Ginebra Murtra"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Murtra<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Ginebra Murtra<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Este proyecto de peque\u00f1o formato nace de la voluntad de capturar la esencia arom\u00e1tica del Jard\u00edn Bot\u00e1nico Marimurtra de Blanes en una ginebra exclusiva y limitada. Se trata de una edici\u00f3n de solo 100 botellas, donde cada detalle, desde el dise\u00f1o hasta los materiales, est\u00e1 pensado para ofrecer una experiencia sensorial \u00fanica, en la que se pueden percibir los aromas de ingredientes como romero, jengibre, naranja y lavanda, que definen su car\u00e1cter mediterr\u00e1neo. <\/p>\n

El dise\u00f1o del packaging se basa en la idea de un jard\u00edn secreto dentro de la botella, que se descubre a trav\u00e9s de un orificio. Para reflejar la singularidad de esta ginebra, desde EXESTUDI creamos una tipograf\u00eda a medida, inspirada en la naturaleza org\u00e1nica y los matices bot\u00e1nicos de este espacio emblem\u00e1tico. El resultado es un packaging que va m\u00e1s all\u00e1 de la forma: es un regalo para los sentidos, un dise\u00f1o que dialoga con la naturaleza y eleva la experiencia de degustar esta ginebra tan especial. <\/p>\n

\u2022 Ilustraci\u00f3n de J\u00e8ssica Ayala (Art, Pintura i Paraules)
\n\u2022 Fotograf\u00eda de Tururut, realizada en Plat\u00f3 Girona
\n\u2022 Impresi\u00f3n a cargo de Anacr\u00f2nica<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Ex\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Ex\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Ex\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Ex\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t
\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Link a la web<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Link al proyecto Instagram<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Proyectos relacionados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

EX Shop<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Link a la web Link al proyecto Instagram Proyectos relacionados EX Shop<\/p>\n","protected":false},"featured_media":1906,"template":"elementor_header_footer","categoria-projecte":[43,44],"class_list":["post-1905","projectes_cpt","type-projectes_cpt","status-publish","has-post-thumbnail","hentry","categoria-projecte-identidad-visual","categoria-projecte-packaging"],"acf":[],"yoast_head":"\nGinebra Murtra - Ex Estudi<\/title>\n<meta name=\"description\" content=\"Link a la web Link al proyecto Instagram Proyectos relacionados EX Shop\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.exestudi.com\/en\/projecte\/ginebra-murtra\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ginebra Murtra - Ex Estudi\" \/>\n<meta property=\"og:description\" content=\"Link a la web Link al proyecto Instagram Proyectos relacionados EX Shop\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.exestudi.com\/en\/projecte\/ginebra-murtra\/\" \/>\n<meta property=\"og:site_name\" content=\"Ex Estudi\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T11:48:40+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.exestudi.com\/wp-content\/uploads\/2025\/03\/Ampolla_2_horitz-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2044\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.exestudi.com\/en\/projecte\/ginebra-murtra\/\",\"url\":\"http:\/\/www.exestudi.com\/en\/projecte\/ginebra-murtra\/\",\"name\":\"Ginebra Murtra - Ex Estudi\",\"isPartOf\":{\"@id\":\"http:\/\/www.exestudi.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/www.exestudi.com\/en\/projecte\/ginebra-murtra\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/www.exestudi.com\/en\/projecte\/ginebra-murtra\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.exestudi.com\/wp-content\/uploads\/2025\/03\/Ampolla_2_horitz-scaled.jpg\",\"datePublished\":\"2025-03-17T10:44:20+00:00\",\"dateModified\":\"2025-12-16T11:48:40+00:00\",\"description\":\"Link a la web Link al proyecto Instagram Proyectos relacionados EX Shop\",\"breadcrumb\":{\"@id\":\"http:\/\/www.exestudi.com\/en\/projecte\/ginebra-murtra\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/www.exestudi.com\/en\/projecte\/ginebra-murtra\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/www.exestudi.com\/en\/projecte\/ginebra-murtra\/#primaryimage\",\"url\":\"https:\/\/www.exestudi.com\/wp-content\/uploads\/2025\/03\/Ampolla_2_horitz-scaled.jpg\",\"contentUrl\":\"https:\/\/www.exestudi.com\/wp-content\/uploads\/2025\/03\/Ampolla_2_horitz-scaled.jpg\",\"width\":2560,\"height\":2044,\"caption\":\"Ex Estudi - Estudi de disseny especialitzat en identitat visual, editorial i web\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/www.exestudi.com\/en\/projecte\/ginebra-murtra\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\/\/www.exestudi.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ginebra Murtra\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/www.exestudi.com\/#website\",\"url\":\"http:\/\/www.exestudi.com\/\",\"name\":\"Ex Estudi\",\"description\":\"Estudi de disseny especialitzat en identitat visual, editorial i web\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/www.exestudi.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ginebra Murtra - Ex Estudi","description":"Link a la web Link al proyecto Instagram Proyectos relacionados EX Shop","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/www.exestudi.com\/en\/projecte\/ginebra-murtra\/","og_locale":"en_US","og_type":"article","og_title":"Ginebra Murtra - Ex Estudi","og_description":"Link a la web Link al proyecto Instagram Proyectos relacionados EX Shop","og_url":"http:\/\/www.exestudi.com\/en\/projecte\/ginebra-murtra\/","og_site_name":"Ex Estudi","article_modified_time":"2025-12-16T11:48:40+00:00","og_image":[{"width":2560,"height":2044,"url":"http:\/\/www.exestudi.com\/wp-content\/uploads\/2025\/03\/Ampolla_2_horitz-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/www.exestudi.com\/en\/projecte\/ginebra-murtra\/","url":"http:\/\/www.exestudi.com\/en\/projecte\/ginebra-murtra\/","name":"Ginebra Murtra - Ex Estudi","isPartOf":{"@id":"http:\/\/www.exestudi.com\/#website"},"primaryImageOfPage":{"@id":"http:\/\/www.exestudi.com\/en\/projecte\/ginebra-murtra\/#primaryimage"},"image":{"@id":"http:\/\/www.exestudi.com\/en\/projecte\/ginebra-murtra\/#primaryimage"},"thumbnailUrl":"https:\/\/www.exestudi.com\/wp-content\/uploads\/2025\/03\/Ampolla_2_horitz-scaled.jpg","datePublished":"2025-03-17T10:44:20+00:00","dateModified":"2025-12-16T11:48:40+00:00","description":"Link a la web Link al proyecto Instagram Proyectos relacionados EX Shop","breadcrumb":{"@id":"http:\/\/www.exestudi.com\/en\/projecte\/ginebra-murtra\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/www.exestudi.com\/en\/projecte\/ginebra-murtra\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/www.exestudi.com\/en\/projecte\/ginebra-murtra\/#primaryimage","url":"https:\/\/www.exestudi.com\/wp-content\/uploads\/2025\/03\/Ampolla_2_horitz-scaled.jpg","contentUrl":"https:\/\/www.exestudi.com\/wp-content\/uploads\/2025\/03\/Ampolla_2_horitz-scaled.jpg","width":2560,"height":2044,"caption":"Ex Estudi - Estudi de disseny especialitzat en identitat visual, editorial i web"},{"@type":"BreadcrumbList","@id":"http:\/\/www.exestudi.com\/en\/projecte\/ginebra-murtra\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inici","item":"https:\/\/www.exestudi.com\/"},{"@type":"ListItem","position":2,"name":"Ginebra Murtra"}]},{"@type":"WebSite","@id":"http:\/\/www.exestudi.com\/#website","url":"http:\/\/www.exestudi.com\/","name":"Ex Estudi","description":"Estudi de disseny especialitzat en identitat visual, editorial i web","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/www.exestudi.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.exestudi.com\/en\/wp-json\/wp\/v2\/projectes_cpt\/1905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.exestudi.com\/en\/wp-json\/wp\/v2\/projectes_cpt"}],"about":[{"href":"https:\/\/www.exestudi.com\/en\/wp-json\/wp\/v2\/types\/projectes_cpt"}],"version-history":[{"count":3,"href":"https:\/\/www.exestudi.com\/en\/wp-json\/wp\/v2\/projectes_cpt\/1905\/revisions"}],"predecessor-version":[{"id":1920,"href":"https:\/\/www.exestudi.com\/en\/wp-json\/wp\/v2\/projectes_cpt\/1905\/revisions\/1920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.exestudi.com\/en\/wp-json\/wp\/v2\/media\/1906"}],"wp:attachment":[{"href":"https:\/\/www.exestudi.com\/en\/wp-json\/wp\/v2\/media?parent=1905"}],"wp:term":[{"taxonomy":"categoria-projecte","embeddable":true,"href":"https:\/\/www.exestudi.com\/en\/wp-json\/wp\/v2\/categoria-projecte?post=1905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}